为促进国际学术交流，探讨互动营销学发展的新趋势和新动向，培养互动营销研究人员和教学师资，提高研究论文写作和发表水平，首届互动营销国际研讨会暨论文写作研讨会拟于2024年6月下旬在贵州省铜仁市召开。鉴于互动营销的跨学科性质，欢迎跨不同学科(管理学、信息系统、人工智能、大数据、心理学、社会学、旅游学等)有志于互动营销教学和研究的学者参会。

一、会议时间和地点

会议时间（暂定）：2024年6月22日—26日

会议地点：贵州省铜仁学院

二、会议组织机构

主办单位：铜仁学院，Journal of Research in Interactive Marketing

承办单位：铜仁学院经济管理学院，铜仁学院国际合作与交流处

三、会议联席主席

王承璐教授，纽黑文大学，Journal of Research in Interactive Marketing 主编

杨建教授，铜仁学院副校长

田文勇教授，铜仁学院经济管理学院副院长

张亚军教授，贵州财经大学，贵州省省管专家

王良燕教授，上海交通大学长聘教授，中国高等院校市场学研究会副会长

周立影副教授，贵州财经大学营销与物流管理系党支部书记

四、会议主讲嘉宾

1. Cheng Lu Wang, Journal of Research in Interactive Marketing 主编

2. Ian Phau, Asia Pacific Journal of Marketing & Logistics 主编

五、会议支持期刊

1. Journal of Research in Interactive Marketing (SSCI Q1)¹

2. Asia Pacific Journal of Marketing & Logistics (SSCI Q3)¹

3. 《系统管理学报》¹

4. Behavioral Sciences (SSCI Q2)²

5. Journal of Theoretical and Applied Electronic Commerce Research (SSCI Q2)²

6. Administrative Sciences (ESCI Q2)²

注释：

1. 高质量文章推荐到会议支持期刊走快速审稿通道。投稿程序需按照正常递交和盲审流程。

2. 由王承璐教授担任责任主编的Special Topic主题“Consumer Psychology and Business Application”。符合本主题的论文可以选择以上三个开源期刊之一投稿（主题信息：https://www.mdpi.com/topics/90N274WW42）。

六、会议规模

会议定位为中型规模学术会议，预计会议参与人数150人。

其中，预计外籍专家学者20人，预计国内专家学者130人。

七、会议主要内容

1、邀请领域专家、现有作者、杂志编委和评审作主旨报告，分享研究和论文撰写心得。

2、精选论文宣读和点评。

3、工作论文介绍（正在写作的工作论文通过宣读听取反馈意见）。

4、研究课题孵化（研究主题分享，将文章摘要或纲要孵化为高质量学术论文）。

5、企业参观和实践营销体验。

八、投稿、报名与缴费

1、投稿

请将论文投稿到会议专用邮箱（trintmkt2024@163.com）。邮件正文中需注明所有作者的姓名、单位、电话、电子邮箱等信息。邮件以“首届互动营销国际研讨会投稿+姓名”为主题。论文投稿截止日期为2024年4月30日18:00。

2、参会报名

将姓名、单位、职称/职务、电话、电子邮箱等信息发送到会务组秘书处邮箱（国内jgybb@gztrc.edu.cn，境外zly.scu@gmail.com）。邮件以“首届互动营销国际研讨会参会报名+姓名”为主题。报名截止日期为2024年4月30日18:00。

3、参会费用

（1）国内学者

教师1800元（现场缴费2200）；学生：1200元（现场缴费1600元）

（2）境外学者

教师250美元 (现场缴费300美元)；学生150美元(现场缴费200美元)

4、缴费方式

缴费方式将通过会议官方主页和电子邮件等方式另行通知，请持续关注。

九、 参会须知

1、往返交通费和食宿费需参会者自理。

2、无论文投稿也可注册参会，但仅投稿论文送快速审稿通道。

十、会务联系

有关论文/摘要投递、注册和缴费详情，请联系会务组秘书处。

1、国内学者联系方式

白老师，邮箱：jgybb@gztrc.edu.cn，固定电话：0856-8121131

2、境外学者联系方式

周老师，邮箱：zly.scu@gmail.com，移动电话：+86 13266584673

Symposium and Workshop of Interactive Marketing  

Call for Papers or Working Papers/Abstract

June 22-June 26 Tongren University, Guizhou, China

Submission Deadline: April 30, 2024

The first Symposium and Workshop of Interactive Marketing, co-organized by Journal of Research in Interactive Marketing and Tongren University will be held June 22-26, at Tongren City, Guizhou, China  

Symposium Co-chairs

Professor Cheng Lu Wang, University of New Haven, Editor-in-Chief Journal of Research in Interactive Marketing

Professor Jian Yang, Vice President, Tongren University

Professor Wenyong Tian, Associate Dean, School of Economics and Management, Tongren University

Professor Yajun Zhang, School of Business Administration, Guizhou University of Finance and Economics

Associate Professor Liying Zhou, School of Business Administration, Guizhou University of Finance and Economics

Professor Liangyan Wang, Shanghai Jiaotong University, Vice President, Chinese Marketing Association of Universities

Supporting Journals:

Journal of Research in Interactive Marketing (SSCI Q1)^1,

Asia Pacific Journal of Marketing & Logistics (SSCI Q3)¹

Note 1: High quality paper will be considered for fast-track review process, following the standard submission and reviewing procure through journals’ official submission system）

Behavioral Sciences (SSCI Q2)²

Journal of Theoretical and Applied Electronic Commerce Research (SSCI Q2)²

Administrative Sciences (ESCI Q2)²

Note 2: There is a special topic from MDPI, with a theme of “Consumer Psychology and Business Application.” Authors can submit manuscript to either one of these three participating journals depending on the fit to the journal. Attendance of conference is not required to submit the paper, however, all submissions much meet the topic area (consumer psychology and business application). More detail can be found at the special topic link at: https://www.mdpi.com/topics/90N274WW42

Keynote speaker:

Professor Ian Phau, John Curtin Distinguished Professor, Curtin University, Australia, Editor-in-Chief, Asia Pacific Journal of Marketing & Logistics

Professor Cheng Lu Wang, Editor-in-Chief, Journal of Research in Interactive Marketing

Symposium Themes

1. Explore emerging trends and research topics in interactive marketing

2. Disseminate and exchange research outcomes through presentations and discussions

3. Enable authors and participants to share and receive feedback on papers or working papers, enhancing manuscript quality and publishability in JRIM and other SSCI journals

4. Apply contemporary interactive marketing theories and new knowledge to real-world business practices

5. Establish a platform for scholars, teachers, and graduate students interested in interactive marketing research and education  

Objectives  

Interactive marketing is the bi-directional value creation and exchange process through active customer connection, engagement and interaction (Wang, 2021). Interactive marketing emerged at the beginning of the digital age with the wide application of internet and e-commerce around three-decades ago and it becomes a new normal in marketing thanks to the advancement of artificial intelligence, platform revolution and social media (Wang, 2023).  

The aim of this symposium and workshop is to provide an interactive platform for scholars to present research papers/working papers and gain constructive feedback from peer participants for further improvement. The participants will include JRIM editors and editorial board members, authors, reviewers and scholars intending to submit their manuscripts. Considering the multidisciplinary nature, we welcome participants from all related academic realms, including management, information system, Big Data, Artificial Intelligence, psychology, sociology, tourism, and other social science filed.

Submission Guideline and Agenda

The submission and agenda include following categories (participants may choose any of category for submission:

1. Full paper presentation to hear comments from discussants and peer participants (the best papers are invited to submit to the JRIM for fast track review or recommend to other SSCI journals through formal submission procedure

2. Working paper (incomplete paper) presentation to gain feedback for further improvement

3. Research idea incubation and development: Abstracts or synopses with innovative and insightful ideas are welcome and encouraged to submit and to share for development into a high quality paper through brainstorming

4. Research paper publication tips: Productive JRIM authors and JRIM editorial board members share publication experience and tips

5. Learning experience for any participants who do not submit paper but are interested in interactive marketing research and education

6. Visiting local businesses and gaining first-hand experience in interactive marketing practices

Submission

Please submit your papers to the dedicated conference email address (trintmkt2024@163.com). The email should include the names, affiliations, phone numbers, and email addresses of all authors. Use the subject line "SWIM + [Your Name]".

All submissions (or participating intention) should be submitted by (not later than) April 30, 2024.

This symposium/workshop would be a medium-sized conference. Due to the limited capacity, we will no longer accept new participants after the deadline or when the participant number reaches to the maximum cap. Therefore, early submission is strongly encouraged to reserve a seat.

For detailed information regarding submission, registration and payment, please contact the Secretariat of the Symposium Organizing Committee.

Contact information:

1、For scholars from China: Professor Bai,  jgybb@gztrc.edu.cn，Phone: 0856-8121131

2、For overseas scholars: Profefssor Zhou,  zly.scu@gmail.com，Phone: +86 13266584673

Registration deadline and fees

Registration fee (early bird) is ￥1800 (or $250 for overseas scholars）and ￥1200 (or $150 for overseas graduate students)

The on-site registration is available with ￥2200 (or $300) and ￥1600 (or $200) for graduate students.

Details regarding the payment methods will be communicated via the official conference website and email. Please stay updated.

References:

Given the theme of the symposium/workshop is on interactive marketing, please read the following references, which outline the content of the interactive marketing realm:

Wang, C. L. (2021), New frontiers and future directions in interactive marketing: Inaugural Editorial, Journal of Research in Interactive Marketing, 15 (1), 1-9. https://doi.org/10.1108/JRIM-03-2021-270

Wang, C. L. (2023), Interactive Marketing is the New Normal. In Wang, C.L. (ed.), The Palgrave Handbook of Interactive Marketing, Springer-Nature International Publishing. pp. 1-12. https://link.springer.com/book/10.1007/978-3-031-14961-0